This post isn’t about being so hardcore you’ll do things no one else will do. (We see you, winter sea swimmers.) But this is definitely about being different. Maybe not unique — who’s really unique in our world, agencyland? — but doing things your way.

I’m a regular runner. Nothing advanced like Andy Mac. But I get out there. And running in the rain is my preference.

You’ll be hot and sweaty anyway, so a little cooling rain feels good. But that isn’t the main reason why I like it.

No, the thing about running in the rain is that…

Tony Hallett

Media, marketing, tech, b2b, London. Runs Collective Content (UK). Previously: CBS, CNET, Silicon, Japan.

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