I’m very happy. Not just because it’s the morning of the final of Euro 2020. (Disclosure: I’m less happy now.) Or because it’s my birthday. (Hello bad guys! I’m turning 30, by the way.)

I’m happy because we’re making more new hires. We have a writer starting in three days…


This post isn’t about being so hardcore you’ll do things no one else will do. (We see you, winter sea swimmers.) But this is definitely about being different. Maybe not unique — who’s really unique in our world, agencyland? — but doing things your way.

I’m a regular runner. Nothing…


I’ve got a big confession about what I do as me over social media. This is as opposed to what my agency Collective Content does for clients, or what we put out on our agency channels. I (just about) run the Collective Content social media accounts. I realise it’s not…


My official sales experience is limited. Very limited.

When I was much younger, I pounded the tabs of a Goldmine database, then called up facilities management contacts at large companies. …


Why would any manager be happy when their best people walk out the door?

Over more than a decade as an editor and then as an agency owner I’ve had that sinking feeling on a couple of dozen occasions — it wasn’t just someone good leaving but someone great, someone…


What happens when we get approached by a freelance writer?

First, the set-up: I usually get an email direct to me (because we post my address on our website and say we’re open to enquiries), and that usually contains a brief note and CV/resumé. …


Virtual working? I’m a big fan — so much so that we based our whole agency on such a set-up.

But there’s a problem no one is talking about: Hiring junior staff, apprentices and interns.

Photo by rawpixel on Unsplash

Like companies we admire, including WordPress owner Automattic or Basecamp, we dropped a need for…


There’s a revolution we might just miss. Any discussions you might have heard about technology and sport are likely to have focused on teams’ and players’ ability to their improve their performances and, secondary to that, how fans benefit from being ‘in amongst’ the action. Rarely do they mention refereeing…


If you’re a small business, such as an agency like Collective Content, how do you choose your clients and projects? To those outside the industry or anyone who’s never grown a business, the answer might well feel obvious: You go for who’s going to pay most, right? But I wouldn’t…

Tony Hallett

Media, marketing, tech, b2b, London. Runs Collective Content (UK). Previously: CBS, CNET, Silicon, Japan.

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