9 sales observations learnt the hard way — by a ‘non-sales’ guy

My official sales experience is limited. Very limited.

When I was much younger, I pounded the tabs of a Goldmine database, then called up facilities management contacts at large companies. My never-ending quest was to set up appointments for the alpha male (they were all men) sales team — to visit and sell contract catering services.

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Media, marketing, tech, b2b, London. Runs Collective Content (UK). Previously: CBS, CNET, Silicon, Japan.

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Tony Hallett

Tony Hallett

Media, marketing, tech, b2b, London. Runs Collective Content (UK). Previously: CBS, CNET, Silicon, Japan.

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